in the city
I knew Google Analytics always had more under the skin but I hadn’t had the time to to tap into it. Carl from ngenworks gave an illuminating talk at Refresh Jacksonville last night (2007Feb22) on not only how to tap into this information but why. Or as his slide shown, WWWWWH. Excellent job.
Another thing he mentioned that slapped me in the face, because we do this but I hadn’t stepped back to understand the implications is our usage of analytics and basecamp . Our clients love this but I haven’t been pushing it because I thought it was too much info for them. I’ve always liked the saying “The student rises to the expectations of the teacher” and this can be applied to the business relationship also. “The client rises to the expectations of the business” and of course vice-versa.